Sponsorship disclosure

What the labels mean, and what money does and does not buy here.

SPONSORED means cash was paid

The word appears in one situation only: a company paid to be there. It is never used for a product we happen to like, a partnership, a trade, or a favour. If you see it, money changed hands.

Affiliate links are labelled separately

Where a link earns a commission, it carries its own plain label — affiliate link, we earn a commission — and it is never labelled SPONSORED. The two are different things and get different words. We only link products we would recommend with no commission attached.

No sponsor enters editorial

Sponsors do not see items before publication, do not suggest items, and do not get items softened. There is no rate at which that changes. If a sponsor is genuinely the news, the item runs and carries a disclosure line saying they are a current sponsor — including when the news is bad for them.

Corrections

When we get something wrong, the correction runs at the top of the next issue, plainly, and stays in the archive. It is not buried at the bottom and the original is not quietly edited.

Ownership and related businesses

Canadian Real Estate Daily is owned outright by Thom Van Dycke. It is editorially and commercially separate from every other business he is involved with.

Thom does consulting work for Clientracker. Clientracker is a consulting client, not a partner in this publication and not a stakeholder in it. If Clientracker ever advertises here, it books and pays at the same published rates as any other sponsor, with no preferential status of any kind. Should Clientracker ever be editorially relevant, the consulting relationship is disclosed in the item itself.

The list

Subscriber data is never sold, rented, or shared with sponsors. Sponsors receive aggregate click reporting and nothing that identifies a reader.